Here’s the scenario: You have 11 seconds to tell someone about the Waldorf school. Quick! What do you say?
Back a few years ago when Great Oak School was just beginning and we had to put together a website I did a little research project on Waldorf school websites to see what other schools were putting out on the web. I was looking for what words Waldorf Schools were using on their home pages to describe their programs. I was hoping to see some commonality in the descriptors and base some of our own descriptors off of what I found. The practical question related to websites but the underlying question for me was, “What is the essence of Waldorf education?” The question is still a valid one today. How do we communicate to new people what our school program is about with as much clarity as possible?
From 25 English speaking websites of Waldorf schools taken from a broad selection of geographical locations, including England and Australia, the top 7 words used on these 25 sites that I sampled from Waldorf School main home pages in 2009 were:
So then based on that, the ever elusive elevator speech might go something like:
Waldorf Schools offer an academic and artistic curriculum that matches a child’s development, and promote responsibility, creativity and thinking.
by Laura Gabelsberg
Read a CNN Article about the rise of Waldorf schools in China
The Rise of Waldorf Schools in China